PRIVACY POLICY
Last updated: October 7, 2026
About This Policy
This Privacy Policy applies to the Reef Vitals mobile application and website (collectively, the "Service"). Reef Vitals is a product of KADM Properties LLC, a Texas limited liability company ("we," "us," or "our"). By using the Service, you agree to the collection and use of information as described in this policy.
Data We Collect
KADM Properties LLC collects the following information through the Reef Vitals Service: email address and account information • photos you upload for analysis • optional notes you add to a scan • water parameter readings and test results • tank profiles and configurations (name, type, size, lighting, and inhabitants) • identification corrections you make • usage analytics and app interactions.
How we collect it: most of this information comes directly from you, when you create an account, set up a tank profile, upload a photo, enter water parameters, add notes, or correct an identification. Usage analytics and app interactions are collected automatically as you use the Service.
How We Use Your Data
Your data is used to provide analysis and recommendations, track trends and detect potential issues in your reef, send your photos, notes, and tank data for AI analysis (only after you give consent, as described under Third-Party AI Services below), send notifications about tank health alerts, and provide customer support.
Data Security
All data is encrypted in transit and at rest. We use industry-standard security practices to protect your information. Your photos and tank data are stored securely and are never shared with third parties without your explicit consent.
API Keys & Backend Security
API keys for third-party services are stored securely in our backend and are never exposed to the client or accessible by end users. All processing happens server-side with rate limiting to prevent abuse.
Your Rights
You have the right to access your data at any time, request deletion of your account and all associated data, export your data in a portable format, opt out of analytics tracking, and update or correct your information. To exercise any of these rights, contact us at support@reefvitals.com.
Third-Party AI Services
Reef Vitals is built and hosted on Base44. When you use an AI feature, such as a photo scan, a water parameter analysis, or the Reef Expert, the content you submit is sent to Base44's AI service for processing. Depending on the task, Base44's service may route your request to AI model providers including OpenAI, Google (Gemini models and Google Search), and Anthropic (Claude models). The Service connects only to Base44's AI service and does not send your data directly to any other company.
What is sent: the photos you upload, optional notes you add, tank profile details (name, type, size, lighting, and inhabitants), water parameter values, and identification corrections you have made. We do not send your email address, account credentials, or device identifiers for AI processing. This data is used to generate the analysis and recommendations shown to you in the app.
Your consent: before any data is sent for AI processing for the first time, the app shows an "Enable AI Features" screen that explains who processes your data and what is sent, and asks you to tap "Accept & Enable AI Features." If you tap "Not Now," AI features stay disabled and no data is sent.
Who the providers are: Base44 publishes the current list of its subprocessors at base44.com/dpa/exhibitc, and its data processing terms at base44.com/dpa. Each provider's own privacy practices apply to data it processes.
We do not sell your data, and we do not share it with advertisers or data brokers.
Affiliate Links & Product Recommendations
The Reef Vitals app and website may recommend third-party products and equipment — such as water testing kits, photography accessories, and aquarium maintenance gear — that we believe will improve your results with the Service and support a healthier reef.
Some of these recommendations may include affiliate links, meaning KADM Properties LLC may earn a small commission if you purchase a product through a link we provide. This is at no additional cost to you. Affiliate relationships do not influence which products we recommend — all recommendations are based on their genuine usefulness to reef keepers.
KADM Properties LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
Children's Privacy
Reef Vitals is not intended for users under 13 years of age. KADM Properties LLC does not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.
Changes to This Policy
KADM Properties LLC may update this privacy policy from time to time. Users will be notified of significant changes via email or in-app notification. Continued use of the Service after changes take effect constitutes acceptance of the revised policy.
Contact Us
For questions about this Privacy Policy or your data, contact KADM Properties LLC at:
Email: support@reefvitals.com
Company: KADM Properties LLC (operating as Reef Vitals)
State of Formation: Texas, USA